MBT shoes growing market

MBT shoes, MBT shoes on the present site Page all kinds of large and small number of brands, MBT shoes market and the image is good; but these MBT shoes are not made casual wear brand clothing made in the position, although the image of the unified , props unity, and the price uniform, but the management of these brands in the system there are some brand marketing, there is no control on the downstream good. that is, we often no longer a line, upper middle somewhat fragmented nature of the downstream. So somewhat passive sales in the sales. MBT shoes in the market, the brand loyalty of consumers have not formed. nor is the consumer to purchase name brand, they trade, OEM-based, domestic trade as the second, and now the domestic market also get their attention, so a lot of MBT shoes manufacturers, in the domestic market also has good performance; extension of the brand is from the traditional leather shoes and sports shoes and apparel industry and other branches of industry out of the MBT brand casual shoes products; their sharing of resources, the combination of favorite channels for brand extension, there are better brands have done very well, play 1 +1 "2, of course, did not play a better brand of casual shoe market expectations of MBT, mbt shoes fitness . And class lines in the three markets and the market is not a good performance, unsatisfactory! MBT shoes which is the current market status.

Casual shoes with elegant and traditional suture material to win, emphasizing the fine workmanship and design creativity, the overall style of classic elegance and personalization to the direction, with plenty of pop elements. The purchasing power of international brands by the customer factors, is still in the cooperative competition, "a cake" stage, not in a hurry overall expansion, but the image of the product strength and power advantages of both, focusing on the wealthy to cultivate customer loyalty. Fashion "and" comfort "has always been the two MBT shoes advertised selling point. As comfort is more obvious, which is the characteristics of MBT shoes and leisure brands on the market today come from behind in the medium term are the pioneers. In their channel construction has its own network, some small manufacturers mainly in MBT shoes on the market with zero grant mainly by the wind! there, such as O'Connell, Red Dragonfly, etc. to produce mainly dress shoes manufacturers also joined the sales extension of MBT shoes, but they will not reach the scale of product 3 / 1.

Occupation of the city's famous first-class shopping malls; domestic brands is a professional domestic manufacturer of MBT shoes. MBT shoes light gray market into a substantial increase in sales year after year, major efforts are swallowed this shoe cheese. From the brand background, currently on the market with a brand MBT shoes red divided into three categories: International brands, domestic brands and brand extensions.